Ford worked heavily with insurance companies to make sure you don't take a hit simply because your truck is aluminium...
It wasn’t a finger-snap, though. Ford worked with Allstate and its in-house research operation, Tec-Core Applied Research, for several years prior to the new F-150’s launch to analyze the truck and educate and train both body-shop technicians and Allstate’s own adjusters. The company said more than 2,500 adjusters and claims staff completed aluminum-repair training specific to the F-150.
“The result of all this work ahead of the new truck ever hitting the road is that the insurance premiums on the 2015 Ford F-150 are in line with the prior model year when Ford used steel instead of aluminum,” said Dave Border, Allstate vice president of Vehicle Product Management, in a release.
Glad they took what the consumer would have to into consideration, but of course their stronger motivation is what that'll do to their sales volume. Imagine the discussions going " don't want an F150 anymore due to aluminum.... this is my other option..."