Ford plans to sell the 2017 F-150 Raptor SuperCrew in China next year but theyíre being tight lipped about the prices.
Even though the Chinese market is struggling, itís still a large market for the automotive industry no matter the brand and country of origin. Ford sees China no differently and they hope to bring in the high-performance off-road pickup as a way to attract customers to the other vehicles in their lineup and to their brand itself.
"We've seen a lot of growth, especially in the performance segment, across the industry. [The Mustang] has taken off [in China]. We also sell the Fiesta ST [and] Focus ST," Ford told AutoBlog
. "We do see a big halo lift from these performance products in the US and Europe, and we do expect to do the same thing in China."
The Raptors sold in China will remain largely unchanged.
It will still have the 3.5-liter EcoBoost V6 engine and itís paired with a new 10-speed automatic transmission and four-wheel drive system. Fox Racing shocks and the Raptorís Terrain Management System will also make it across the pond. Most of the changes are on the exterior in an effort to comply with local regulations. The Chinese market will see an F-150 Raptor with extra marker lights on the roof, side grille reflectors, and the front bumper will be tweaked a bit.
Ford hasnít revealed the pricing for this truck but we can expect it to jump quite a bit, maybe even double the U.S. MSRP.
Fordís America spec Mustang is sold for $26,345 but the China spec modelís pricing starts at 399,800 yuan (about $61,500 at current rates). We could see a similar price jump in the China spec F-150 Raptor and even if someone had that kind of money lying around, they may not be able to order one since Ford sees the Chinese performance truck market as a "low volume" one.
The 2017 F-150 Raptor is going global and the model will be built and shipped out from Fordís Dearborn Truck Plant in North America and hit China along with 96 other markets.